A new, low cost collection signed by a great stylist will be arriving shortly. Yes, Alberta Ferretti has designed the line “Impulse” for Macy’s. This limited edition collection  will be available in stores on April 17.  Just in time for the spring shopping!

“We have persuaded the international flair and modern aesthetic of Alberta Ferretti to cooperate with us for the next collection, “Impulse”. With an irresistible combination of styling bohemian and silhouette body-conscious, the collection ‘Impulse’ of Alberta Ferretti will completely be in line with the tastes of our customers.”

Meanwhile, Alberta Ferretti says:

“Thank you Macy’s for giving me the opportunity to experience the quality and Italian tradition through a collection of affordable clothing. They were true to my style. This was a challenge that I found very interesting and stimulating. I have created a fresh collection of summer dresses that fits the spirit of the beautiful country.”

But what will expect from “Impulse”? The key pieces are colorful dresses, maxi style Bohemian blouses, pieces in macramé and lace details. The fabrics used are voile and chiffon.  The colors are orange, blue, and white. The Italian taste manifests in an advertising campaign set to Positano. Maria Carlo Boscono, was chosen to model this fascinating line. Seductive, joyful, and very Italian.