Singer, Lana Del Rey is fast becoming a fashion industry favourite. If having a super-luxe Mulberry bag named after her wasn’t enough, it has just been announced that Lana is going to be the new face of high-street fashion favourite, H&M.

Advertising their autumn-winter collection, Lana has been photographed wearing the brand’s key pieces for next season, featuring everything from shift dresses to gorgeous jumpers. Speaking about the latest collection, H&M’s creative director, Donald Schneider, said that the mood of their latest collection is very light.

Judging by the photographs, H&M’s new-season collection promises to be something pretty special.