Coming around the Curve

Hennes  Mauritz- better known as H&M- is a Swedish based clothing company. Recently, an H&M store located in home country Sweden put something out on their sales floor that shocked some prospective shoppers. The consensus so far is that they were pleasantly shocked, and reported that the sight was a long time coming. So what [...]

Lana del Rey is H&M’s New Face

Lana del Ray in pink sweater

    Singer, Lana Del Rey is fast becoming a fashion industry favourite. If having a super-luxe Mulberry bag named after her wasn’t enough, it has just been announced that Lana is going to be the new face of high-street fashion favourite, H&M. Advertising their autumn-winter collection, Lana has been photographed wearing the brand’s key [...]

Isabeli Fontana Campaigns for H & M

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Isabeli Fontana in the company of Sasha Pivovarova, Natasha Poly and Anais Mali, complete the team that presents the 2012 spring collection for H & M. The campaign, photographed by Inez Lamsweerde and Vinoodh Matadin, is titled Fresh Start—justifying the lightness and freshness of products. The color palette is vibrant—favoring magenta and orange, but the result [...]

H&M Swimwear Collection 2012

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  Take a peek at the new swimwear collection provided by H&M for the upcoming season and you’ll definitely find the suit that flatters your curves. Whether you are more into simple things or something fabulous, then the Swedish brand has you covered. From simple, refined colors to eye-catching prints and dazzling details, these killer [...]

H&M Launches Fashion Prices

H & M Designer Award

There are many awards recognizing young designers of tomorrow. The latest is H&M with their Design Award dedicated to finding the most talented designers across Europe. Eager to discover the reality of a trade in which it is sometimes difficult to break, it seems that they are all students in one of the sixteen schools [...]