Entering the Abercrombie & Fitch store in Milan is a sensory experience. Same thing goes for all the stores in the American world: dark furniture, bright lights, loud music and perpetrated by the physique du role.

But, what completes the setting is its staff. The main requirements for the mean are hairless chests, nice smiles and short sideburns. For girls, a great body, no makeup, except a touch of mascara, and nails that are not longer than two millimeters. Everyone should be equally friendly and helpful, and willing to be photographed with customers.

The staff should wear flip flops, jeans and open shirt (for boys), shorts and knotted shirts for women. In other words, they should look all look like experienced models.

No wonder why people head to A & F stores often.